There are countless stories of embarrassment and confusion caused by interfaith marriages. It is incorrect to say that marriage is a purely a personal matter without social, or even religious-national significance.

In one congregation, the rabbi was even reprimanded for giving speeches about the Jewish festival Hanukkah while omitting to mention the Christmas story. One of the operators of “Tagalit” – Birth Right Israel Program – was expelled from the community for daring to bring up the issue of marriage preference only among Jews.

The government of Israel must see the Jewish people in the Diaspora walking on an ongoing fading path to elimination as disastrous. It is especially bad in North America. This problem is no less serious than that of Iran’s nuclear program that threatens to wipe the state of Israel off the global map and even worse. The end result would be the very same: the potential loss of millions of Jews.

Accordingly – a necessary investment is needed to stop it.

The Jewish people’s elimination crisis is reaching new heights. The future looks bleak.

In a long and detailed article on intermarriage in 2013, Jack Wertheimer had this to say: “Can anything be done? The battle is over; or so we’re told. A half-century after the rate of intermarriage in the US began to skyrocket, the Jewish community appears to have resigned itself to the inevitable. But to declare defeat is preposterous.”

The Problem

Intermarriage between American Jews and gentiles is currently at a peak of 50-70 percent. Assuming that the fertility of American Jewry is at a similar percentage to its surroundings, a little over two children per woman, then this is a trend of irreversible loss for the Jewish people.

Only one out of every two descendants will remain part of the Jewish people. The trend seems inescapable, and most American Jews seem to have decided to succumb to this fact.

Some look at the trend with dismay, arguing that it is impossible and even unacceptable to encourage intra-sectarian marriages. Only a retreat to the Jewish ghetto style of habitation can reverse the trend. Some see the rooting trend as a welcome thing.

Segregation is bad, while rooting and belonging to the environment is evidence of the success of American society in accepting Jews into it.

The damage is actually in the incitement against the mixed family. One successful way is to bring the non-Jewish partner to join the community, instead of rejecting that partner.

Historical Context

Such ideas seem innovative to the point of absurdity. Since the days of Ezra and Nehemiah, the period from the fall of Babylon in 539 BCE to the second half of the 5th century BCE, there were successive missions to Jerusalem. The efforts of Zerubbabel, Ezra, and Nehemiah aimed to restore the worship of the God of Israel and to create a purified Jewish community, Since then, it was accepted by most Jews that one should marry within the community.

This was not due to racism or hatred of the other, but because this is the way to preserve the uniqueness of the Jewish people. Passing on the Jewish tradition can only be successful when there are Jews observant of Judaism.

History is known. It is littered with nationalities became extinct as a result of assimilation.

The success of the Jewish people in maintaining their uniqueness during about 2000 years of exile was primarily due to the rejection of marriage outside the community. Anyone who deviated from this standard was ostracized.

Therefore, declaring surrender to assimilation marriage is really a problem of mindset for the Jewish people.

Furthermore, accepting the trend as a matter that must be lived with is contrary to the principles of most Jews who sincerely believe in the survival of the Jewish people. The tendency to support marriage within the denomination is also related to the type of community.

Orthodox and Reformers

Among the Orthodox community it is over 90 percent; among the conservatives between 30-40 percent. According to a 2013 Pew report the rate of interfaith marriage among reformers of liberal Judaism is 72%, and could be even slightly higher in 2023.

These are findings that can be attributed to American Jewry as a whole.

Mixed Marriage Surge

The surge in the number of mixed marriages began in the 1960s. Intermarriage reached a peak of over 50 percent in the 21st century. The change is parallel to that which applies in the general American society which looks negatively on intra-sectarian differences.

Today, opposition to mixed marriages is seen as a form of racism. American society accepts more, rejects and restricts less. Though Antisemitism has become a dirty word it is becoming a much more common act.

The success of Jews in American society is above and beyond their numbers and they want to preserve this social elevation.

The unmediated meeting of young Jewish people in the general society at the appropriate age leads to love relationships outside the congregation. The partitions fell and with it the desire to be different. Resistance to a trend is like resistance to the weather.

Could this comparison be wrong?

The decision with whom to meet and with whom to fall in love is related to the desire and knowledge of belonging. Decisions about the identity of the spouse, the direction of the home’s thinking, education, association, and to what extent Judaism will be the anchor for the life together are rational and humane decisions. Society influences, but does not determine. He and she are the only ones to determine.

Studies

Studies show that there is a direct relationship between the standing of Jewish presence in the child’s home, belonging, education, and the chance of choosing a non-Jewish partner. Even parents who have done everything right, have offspring who, despite everything, choose to marry outside the community.

The impact of this choice on the Jewish partner’s parents, is immense. It is especially detrimental for Jews who invested and strengthened the Jewish aspect of their child’s life.

Attempts To Integrate Mixed Marriages

Sometimes Jewish parents whose offspring choose an interfaith marriage turn to Jewish organizations for advice to help the mixed couple to take part in community life. Some insist that the rabbi consecrate interfaith marriages, even in the presence of a Christian priest. When there are grandchildren, they demand to change the communal identity laws, and to accept the gentile spouse as an equal member of the Jewish community.

The rabbis and the community leadership surrender to the lawsuits, and marriage ceremonies are conducted as if they are according to the religion of Moses and Israel, including the seven blessings. The door is opened for the couple’s non-Jewish partner to participate as a member of Jewish organizations.

An entire industry of consultants and lobbyists has been created to serve the non-Jewish members of the Jewish organization – from the synagogue to the community and community organizations.

It is forbidden to talk or to recite or to put on the lips the idea that interfaith marriages are a negative phenomenon.

Everything is done so that the non-Jewish members will choose Judaism, and thus raise their children, and the community will not be depleted.

Failure Rate Is High

None of this is really helpful. It turns out that the chance that the interfaith couple’s children, those grandchildren, will choose Judaism is low to very faint. The statistics do not deny that. The attempt to accommodate the new interfaith couple fails miserably and the failure manifests itself on all levels.

A comparison between the descendants of Jewish families and mono-Jewish families shows that the chance of joining as members of a synagogue is a quarter; a fifth keep kosher, and the belonging to a Jewish organization drops to a third, including donating to a Jewish charity, through Jewish organizations or philanthropy and supporting the State of Israel in any way.

When you set standards of belonging to the community, lighting Shabbat candles, praying once a month and a social network that is mainly Jewish, the gap is large and growing.

It appears that two-thirds of bi-Jewish families will maintain a Jewish social network, but only one-sixth of the mono-Jewish families will do the same. The percentage of self-association with an extended Jewish community is even lower. The split between a bi-Jewish and mono-Jewish family is deep, and deepens from generation to generation.

The interesting finding in all the studies conducted is that the chance of maintaining the Jewish nucleus in the interfaith family – Brit Mila – ritual Jewish circumcision, joining the community, observing holidays, social life – increases sharply when the mother is the Jew among the couple. A Jewish man who married a gentile actually made the choice of abandoning Judaism, both for himself and for his descendants.

Jewish Preservation Industry

How effective is the Jewish preservation industry among interfaith families?

There is no evidence that the huge investment by Jewish communities and organizations to preserve Judaism and belonging really pays off. Families that received the closest embrace from the Jewish community – including education, kindergartens, Jewish Sunday schools, joint activities – eventually tended to disappear outside the Jewish community.

In the end, 80 percent of the offspring of mixed families chose non-Jewish spouses. Not that they deny their Jewish origin, but that they do not attach any importance to it. Their origin from the Jewish community is not a rooting anchor for them. Most of them agree with the statement that “being Jewish is unimportant to me.”

The final nail in the coffin of the idea of inclusion – the Enlightenment conception – is the fact that about 1.3 million Americans who are not classified as Jews say they had a Jewish mother. They may have come from a Jewish origin but even identify themselves as Christians for all intents and purposes. The conventional answer to the question “will your grandchildren be Jewish” is a known answer: no.

The Future

And what will happen in the future?

History does not help either. Communities that assimilated did so either out of pressure or isolation. The Jewish communities of Central and Western Europe that attempted assimilation were murdered over the years and in the Holocaust or were expelled.

In modern Russia 7 out of 10 Jewish men and 6 out of 10 Jewish women were married to gentiles. But the Jewish background, even suppressed, remained. Maybe because Russian society reminded them of who they are. But it does not seem that it is possible to extrapolate from the Russian-Soviet experience to the American one because there is no precedent of mass assimilation from which one can learn how to stop the process.

As things stand today, only the most orthodox and those anchored in Judaism will remain Jews. Already today and according to existing facts, Jews will remain in doubt, without a real anchor, as some of the descendants already call themselves – half-Jews, or mixed-faith, or Frankenstein-Jews.

Some of them even demand the Jewish community adapt to them, instead of returning themselves to the bosom of Judaism.

The Jewish leadership that put its hands on the negation of negation, on the inclusion of marriage outside the community, failed. And despite the failure, none of them proposes to change “the concept.”

Why do the descendants of those interfaith marriage families not join? Because we did not open the door wide enough for them, say the supporters of the concept. Our communities are not open enough, are not accepting enough.

There are also threats that if the rabbi refuses to perform a bi-religious wedding ceremony, the family will abandon the community. A rabbi who does not bless the mono-Jewish-marriage may find that his employment contract is not renewed.

The fear that wealthy donors will stop their support for the community, due to the lack of support for interfaith marriages, causes community leaders to throw more and more money into the pit that has no bottom and no purpose.

Interfaith Marriage Issues

There are countless stories of embarrassment and confusion caused by interfaith marriages. A congregation’s rabbi was reprimanded for preaching on the occasion of the Jewish Festival Hanukkah but neglecting Christmas. The connection of Christmas with Hanukkah turns the Jewish holiday into a kind of celebration that makes fun of both religions.

Jewish educators have no idea what the children are taught at home. And the message: the whole faith-religious matter is unimportant, secondary to what is really important, that everyone will adapt and play nicely together. Even the attempt to promote the Jewish online dating site has become an example and a joke among supporters of interfaith marriage.

An Israeli advertisement aimed at Israeli expats that emphasized the high chance of interfaith marriages was criticized by the organized Jewish community.

Tagalit

One of the operators of the “Tagalit” organization was expelled from the community for daring to raise the issue of marriage preference for Jews only. Political correctness is that it is forbidden to promote marriage only among Jews; it is forbidden to talk about the dangers of interfaith marriages, and it is absolutely forbidden to raise the issue of the personal responsibility of every Jew for the fate of the Jewish people.

Only The “Why” Is Missing

But not everyone gives up. Many know that abandoning the principles, despite the immediate profit on its side, leads to a national disaster, a self-inflicted Holocaust.

Who Does Not Give Up?

Those who have not surrendered must rally to their side the majority who were silenced by the violence of political correctness. Those who are today partners in the great edifice of American Judaism and do not want it to dissolve like a sand castle.

They must talk to their sons and daughters about the need and duty to continue the Jewish chain. They expect a brave leadership that will express their true desire for the preservation of the Jewish people.

The Methods

Promoting the bi-Jewish family as an ideal desired by every young man and woman and investing in Jewish education and Jewish society precisely in the most important years. With modern technology, Judaism can do as much good as it can also break down the barriers with the general society.

There is no point in investing great efforts in those who have already chosen to assimilate. Investing in those who have not yet decided is much more effective.

The “Tagalit” program is one of the best investments to promote belonging to Judaism.

Single men and women must explain the meaning of bi-faith life. Faith must be raised at the very beginning, before the bond of love masks the future’s difficulties. Not to hurt them, but to prevent them from sorrow and destruction.

It is incorrect to say that marriage is a purely personal matter without social, or even religious-national significance.

Do Not Lower The Bar

As for those who have already married gentiles, there is no point in inclusion. Inclusion must even be even conditioned on conversion. The bar for entering the Jewish community must be raised, not lowered to the point of worthlessness.

One must show self-confidence in the high added value of being Jewish, and demand proven self-investment. Instead of belittling young people and lowering the bar, it should be set higher, at the level of personal responsibility for the Jewish people, at the level of a war for life itself.

The Words of Jack Wertheimer

He describes the situation why American Jewry, at least half of it, has decided that there is no longer a need for its existence for which it has no reason. It is as if a missing hand came and made the Jews forget what they had known for more than two thousand five hundred years.

Jack Wertheimer is Professor of American Jewish History at the Jewish Theological Seminary of America, the founding director of the Joseph and Miriam Ratner Center for the Study of Conservative Judaism.

Disconnected Jews may see the “Tagalit” program not as a program to bring the American youth to know the historical homeland of the Jewish people in its renewal, but a type of Jewish matchmaking club.

For them, Judaism is not the longing to return to Zion and establish there a kingdom of priests and a holy nation.

Rather, it is a landless religion that can and should thrive wherever a stake is stuck. Where a synagogue will be built, an excellent kindergarten will be opened, a soup kitchen for the poor, kosher slaughter and a Kadisha burial society are organized.

Judaism is disconnected from the land of Israel, from Jerusalem, Hebron, Beer-Sheva, Ashkelon and even Tel Aviv.

In a wedding ceremony a disconnected rabbi conducts, they do not say with intention the tradition “If I forget you, O Jerusalem, Let my right hand forget” [Let my tongue cling to the roof of my mouth If I do not remember you, If I do not prefer Jerusalem Above my chief joy], but as a way of maintaining tradition’ they ignore the fact that built Jerusalem is strong and alive.

The tradition is not connected to the land of Israel, but stands in its own right. Disconnected Judaism is one hundred percent diasporic, as if there is no return to Zion, as if there is no Promised Land, Israel, but as abstract ideas. This is a Judaism without roots in the reality where the Land of Israel exists, where the Temple Mount exists, where Jews can be Maccabees and can live in modern Beit Horon and Modi’in, and are sovereign over their lives and land.

The disconnected do not recognize the State of Israel as the nation state of the Jewish people.

They identify with Reverend Martin Luther King who said “I have a dream” and “I have seen the promised land.” Images, not practical things. Their Promised Land is an unattainable dream to which one must aspire, a warm place in the bosom of warm Judaism, but it is not the realistic Land of Israel where there are people and land, Torah and work, dreamers and fighters.

This is the Judaism from which the Jews are dropping like leaves in an Autumn Fall; over 50 percent within 50 years, not out of coercion or persecution or out of spite, but simply because Judaism no longer interests them.

This disconnected Judaism, and that of some 78 percent of American Jewry, is a lie. And Jews vote with their feet against this lie.

And the data: Israeli Jewry has grown by a factor of 15 in three generations, while American Jewry loses half of it every generation. The Gentiles who assimilate into the America Jewish community remain Gentiles, and their grandchildren are Gentiles squarely. While the Gentiles who assimilate to the Jews in Israel, and especially the women, seek to convert to the religion of Moses and Israel and assimilate into the people of Israel, not the other way around.

To correct the distortion, to stop the shedding of Judaism, it is not enough to speak nicely and send the children to a matchmaking club in Beit Hillel of every American university where the Hillel Club operates. The concept must be changed.

No Permanency For Jews Anywhere

I once asked my mother where her family lived in Vilnius in the 1930s and whether they bought a house or an apartment. “We lived in a rented apartment,” she answered me. “Like almost all Jews.”

“And why rent,” I asked, since we lived in an apartment that my parents bought. “Because the life of the Jew in a certain place was always temporary,” she explained.

“Were there practical preparations to leave the apartment even before the order came from the Nazi-Gestapo?” I asked. “No,” my mother answered. “No matter how comfortable the exile, and how long it lasts, it was always temporary,” she concluded.

The American Jewry leadership does not see America as a temporary exile. They think of it as the “golden promised land,” and the Land of Israel as “I have a dream.”

Stopping Intermarriage

This is the concept that must be changed, and this is with the aim of saving American Jewry from a mass self-extermination.

The method for achieving this goal is to restore the longing of American Jews to the Land of Israel, to the anchor of Jewish existence, the Jewish organization, in all its aspects. Education of Judaism in Judea, love for the Land of Israel, and national responsibility towards the people, the land and the Torah of the nation of Israel.

Eliminating the Land of Israel’s goals of Judaism obscurity: settlement, development and preparation of the mental and physical ground for the coming immigrants. The responsibility for the fate of the Jewish people everywhere, and especially in the Land of Israel, which is the Promised Land, is on every Jewish child still with their mother’s milk on their lips, in their opening exam.

For example, every Hanukkah celebration the children will learn the history of the Maccabees, with the help of maps, aerial photographs, and Google Earth and from the words of experts. Each year, another layer must be added, and at the end of the process, they go on a tour of the territory itself.

It costs less than a student vacation in Cancun, Mexico. The by-product of the effort will be children, grandchildren and great-grandchildren that have a goal in life, and therefore will choose partners who have similar goals – Judaism.

The Necessary Investment Needed

The government of Israel must see intermarriage as the extinction process of the Jewish people in North America as a catastrophic process no less serious than that of Iran’s nuclear program with its ongoing rants to wipe Israel off the global map or, God forbid, the Holocaust. The end result is the same: the potential loss of millions of Jews. Accordingly, there must be a very necessary investment to stop this process.

Corrections: The original version of this story contained errors about the point of view of Jack Wertheimer. Those parts of the story have been corrected.

The desire for soda transcends no bounds, transcending geographical boundaries and cultural distinctions. Soda has been ingrained in modern lifestyles as one of the most extensively used beverages on a global scale. Soda has charmed the palates of millions, thanks to its effervescent bubbles and seemingly limitless variety of flavors. While soda consumption is seen all across the world, many countries have insatiable cravings for this sugary treat. Coca-Cola, for example, is the most popular soft drink in practically every country, although its consumption is highest in Mexico, Brazil, and the United States, according to Gitnux data.

According to Time Magazine, soft drinks alone account for a whopping $65 billion expenditure in the United States, with the average American household spending an estimated $850 on these carbonated beverages each year.

Examining the Global Carbonated Beverage Market

The global industry for carbonated beverages is fiercely competitive, with market leaders including The Coca-Cola Company (NYSE:KO), PepsiCo, Inc. (NASDAQ:PEP), and Dr. Pepper Snapple Group. The global carbonated drinks market is expected to reach $320.1 billion by 2028, expanding at a 4.7% CAGR between 2021 and 2028.

Carbonated beverage demand is influenced by a variety of factors, including flavor, convenience, and marketing. However, the sector is facing problems as a result of rising consumer health concerns and the growth of alternative beverage options. As a result, corporations are producing new sugar-free goods and investing in marketing campaigns to promote healthier lives. Despite these obstacles, the worldwide carbonated beverage market is likely to expand in the future years.

Opportunities for Investment in High-Soda-Consumption Markets

Investment prospects in high-soda-consuming markets should be considered, as the industry is growing steadily. If you want to invest in soda firms, you must first undertake a detailed examination of each company’s financials and market position.

For example, The Coca-Cola Company (NYSE:KO), one of the world’s top beverage firms, earned $43 billion in revenue and $9.5 billion in net income in 2022. Similarly, PepsiCo, Inc. (NASDAQ:PEP), another significant participant in the soda market, generated $86.39 billion in revenue and $8.91 billion in net income in the same year.

Another option is to invest in companies that manufacture soda-making equipment and supplies. For example, SodaStream, a manufacturer of at-home soda-making machines, has seen consistent growth in recent years. In 2017, the company earned $543.37 million in revenue.

Finally, investing in firms that make healthier alternatives to soda could be a good idea. For example, LaCroix, a well-known sparkling water brand, has recently experienced tremendous growth, with a projected revenue of $563.45 million (€500 million) in 2021. Similarly, natural fruit juice brands such as Naked Juice and Odwalla may be well-positioned for expansion as customers become more health-conscious. Additionally, you can also read about- Countries with Highest Water Consumption in the World [Top 20 List]

Here Is a List of the Countries With the Greatest Levels of Soda Consumption:

1. Hungary

Per capita soda consumption (2019): 310.3 liters

Soft drinks are popular in Hungary, a country noted for its colorful culture and rich culinary traditions. The soft drinks industry in Hungary is positioned for growth, with a turnover of US$2.70 billion anticipated for 2023 and a CAGR of 9.54% from 2023 to 2027.

Coca-Cola was Hungary’s most popular beverage brand in 2022, with 40 consumer reach points around the country. HELL was the second-ranked beverage brand, with 21 consumer reach points, illustrating the diverse interests of Hungarian soft drink consumers.

2. Belgium

Per capita soda consumption (2019): 272.4 liters

In 2019, Belgium’s per capita soda consumption reached a new high of 272 liters, resulting in increased health problems among youngsters. To address these concerns, soda firms have launched healthier choices with lower sugar content.

To fund health efforts and discourage soda consumption, the Belgian government imposed a soda tax. The country’s soft drinks market is estimated to generate $5.73 billion in revenue in 2023, with a 2.86% annual growth rate (CAGR) from 2023 to 2027.

3. Argentina

Per capita soda consumption (2017): 155 liters

In 2017, Argentina’s yearly per capita consumption of soft drinks reached roughly 155 liters, spurred by factors such as rising salaries and a warm environment, placing Argentina among the countries with the highest soda consumption. This increased intake, however, has created health concerns.

In 2023, Argentina’s soft drinks market is predicted to produce $3.97 billion in revenue. However, the market is expected to grow at a negative annual growth rate (CAGR) of -4.09% between 2023 and 2027, posing challenges for the sector. Coca-Cola emerged as Argentina’s leading brand in 2019, closely followed by Manaos, showing its customer popularity.

4. United States

Per capita soda consumption (2017): 154 liters

With their sophisticated lifestyles and increased earnings, Americans are among the world’s biggest soda drink consumers, drinking an average of 154 liters per person per year. However, this over consumption has resulted in an alarming increase of health problems.

Although soda taxes have been enacted in several American communities, their impact has been minimal. Surprisingly, almost one in every five people consumes a Coke on a regular basis, worsening the already concerning health issue. Soda intake has been linked to a variety of negative health effects, including blood sugar imbalances, obesity, and dental problems, according to extensive research.

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5. Chile

Per capita soda consumption (2017): 141 liters

Chile ranked fifth among the countries with the highest soda consumption, with 141 liters consumed per capita per year in 2017. The country’s solid economy and lifestyle allow citizens to afford sugary drinks. However, health problems have arisen as a result of increased soda use and the diseases associated with it.

Coca-Cola is the biggest soft drink brand in Chile, accounting for 10% of the industry’s advertising budget in 2021. Another important market player is Bilz y Pap, which is owned by Compaa Cerveceras Unidas and has the greatest market share, 39.7%. The soft drinks market in Chile is expected to earn $4.75 billion in revenue in 2023, with a 5.44% CAGR from 2023 to 2027.

6. Mexico

Per capita soda consumption (2017): 137 liters

Mexico is ranked sixth on our list as one of the top soda-consuming countries, with a per capita consumption of around 137 liters in 2017. Despite health concerns, such as obesity, the use of carbonated beverages continues to rise. To combat this, the government imposed a soda tax to curb sales. However, the soft drinks market is predicted to earn US$19.48 billion in revenue in 2023, with a 3.05% annual growth rate.

7. Germany

Per capita soda consumption (2022): 120 liters

Germany has seen a huge increase in soda consumption, with an annual per capita consumption of 120 liters. The market is driven by the popularity of caffeine-containing beverages and includes brands such as Fanta, Sprite, Delta, Mezzo Mix, and Coca-Cola. However, due to government initiatives to address health concerns and an aging population, the future of Germany’s soft drink sector is still being determined.

Except in Thuringia, where Vita-Cola is the major brand, Coca-Cola is the dominant brand nationwide. Soft drinks in Germany are predicted to earn $30.06 billion in 2023, with a 1.84% annual growth rate (CAGR) from 2023 to 2027.

8. Uruguay

Per capita soda consumption (2017): 113 liters

In 2017, per capita consumption of soda in Uruguay reached roughly 113 liters. This trend, however, has resulted in health complications such as bone and tooth disorders. People are spending more of their income to consuming carbonated drinks as the economy improves. The country’s soft drinks industry is estimated to earn $1,062.00 million in 2023, with a 3.66% annual growth rate (CAGR) from 2023 to 2027.

9. United Kingdom

Per capita soda consumption (2021): 105 liters

Coca-Cola is the most well-known soft drink brand in the United Kingdom, with a staggering 97% identification rate among internet users. Sprite, Pepsi, and Fanta are tied for second place, having gained significant traction. Bottlegreen, on the other hand, lags, with less than half of online respondents knowing the brand.

In terms of finances, the soft drinks segment in the United Kingdom is predicted to create significant revenue of US$37.37 billion in 2023, with a consistent annual growth rate (CAGR) of 1.99% from 2023 to 2027, indicating strong possibilities for industry advancement in the United Kingdom.

10. Norway

Per capita soda consumption (2017): 98 liters

Soft drink consumption in Norway has increased significantly, yet there are concerns regarding its impact on adolescent mental health. With a per capita consumption of roughly 98 liters, the country ranks high in worldwide soft drink consumption. Coca-Cola and PepsiCo are industry leaders, offering a wide range of carbonated beverages, including flavored alternatives.

According to UNESDA, by 2020, more than 60% of soft drinks marketed in Norway would be sugar-free, suggesting a demand for healthier options. Norway’s non-alcoholic drinks market is expected to generate $3.31 billion in revenue by 2023.

11. Saudi Arabia

Per capita soda consumption (2017): 89 liters

Saudi Arabia’s soft drink consumption has climbed dramatically, reaching 89 liters per capita in 2017. This expansion is being fueled by factors such as increased consumer expenditure, a warm climate, and the country’s prohibition on alcoholic beverages. Due to worries over consumption levels, the government has recommended that The Coca-Cola Company (NYSE:KO) and PepsiCo, Inc. (NASDAQ:PEP) include health warnings on their products.

The Saudi soft drinks market is estimated to earn US$6.75 billion in sales in 2023, with an expected annual growth rate (CAGR) of 6.04% from 2023 to 2027, demonstrating high demand and a bright outlook for the industry in the Saudi Arabian market.

12. Bolivia

Per capita soda consumption (2017): 89 liters

Soft drink consumption is extremely high in Bolivia, particularly among young people. Despite health-related concerns, the popularity of soft drinks continues to rise. Coca-Cola retains a dominant market presence, with high consumer reach and regular purchases per home.

Bolivia’s soft drinks eCommerce industry is predicted to grow significantly, reaching an estimated value of US$35.1 million by 2023, acquiring a large market share. Furthermore, from 2023 to 2027, the market is expected to increase at a compound annual growth rate (CAGR) of 16.7%, reaching an anticipated volume of US$64.9 million.

13. Russia

Per capita soda consumption (2019): 66.43 liters

Russia’s soft drink sector was growing, but after Russia invaded Ukraine, major worldwide brands such as The Coca-Cola Company (NYSE:KO) suspended manufacture and sales of their sodas in the country. In 2020, three-quarters of Russians bought Coca-Cola carbonated soft drinks and lemonades, while Rich Juice, owned by Coca-Cola HBC, was a popular juice brand. The departure of major soda corporations from Russia created a void for local players to fill.

Russia’s soft drink market is estimated to generate $2.41 billion in revenue in 2023, with a 4.37% annual growth rate (CAGR) from 2023 to 2027. The country’s soft drinks segment is expected to expand further due to consumer demand.

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14. France

Per capita soda consumption (2019): 62.4 liters

Soft drink consumption in France is expected to rise steadily, reaching 23.7 billion liters by 2026. Since 2020, demand has increased at a 0.3% yearly rate. Orangina is a well-known French soda recognized for its light carbonation and distinctive combination of lemon, mandarin, grape, and grapefruit juice. In France, other well-known brands include Auvergant, which offers a variety of flavors, and Breizh, which offers flavors such as orange, peach, and cola.

15. Brazil

Per capita soda consumption (2021): 59.5 liters

Brazil’s per capita soft drink consumption in 2021 is expected to be around 59.5 liters, up marginally from the previous year. From 2016 to 2021, the Brazilian soft drinks market earned substantial revenue of $26 billion, with a positive compound annual growth rate (CAGR) of 3.7%. According to Report Linker, market consumption volumes will reach 33,077.7 million liters in 2021, representing a 0.9% CAGR. Coca-Cola was the most purchased brand in Brazil in 2019, followed by Maratá, indicating strong consumer preference.

16. Canada

Per capita soda consumption (2021): 50.8 liters

Soft drinks in Canada have a rich and varied history, beginning as therapeutic elixirs in the nineteenth century. The sector has expanded tremendously, with top-selling flavored soft drinks generating over 1.4 billion Canadian dollars in annual sales. Renowned brands such as Pepsi and Coca-Cola dominate the market, although Canadian favorites such as Canada Dry and Crush are also popular.

Soft drink consumption per capita in Canada has decreased due to worries about obesity and sugar intake. The rate of consumption has decreased from 82.93 liters in 2010 to 50.88 liters in 2021. Despite this decline, Canada’s soft drinks market is expected to generate $14.69 billion in revenue in 2023.

17. Italy

Per capita soda consumption (2019): 50.1 liters

In 2019, per capita soft drink consumption in Italy fell from 63.8 liters to 50.1 liters. In 2017, the country consumed around 3.1 billion liters of soft drinks. Low or no-calorie soft drinks held 9% of the market, a modest rise from 2016. The Italian soft drinks market will earn $13.7 billion in revenue in 2021, but at a -1.8% annual growth rate. Market consumption volumes reached 15,370.8 million liters in 2021, a -0.2% decrease from the previous year.

18. Spain

Per capita soda consumption (2021): 39.2 liters

Spain’s soft-drink consumption includes a wide range of carbonated beverages, including well-known brands such as Coca-Cola and PepsiCo, Inc. (NASDAQ:PEP). Cultural preferences, tourism, and social gatherings all play important roles in generating demand. Alternatives that are more health-conscious have also gained popularity. The estimated trajectory predicts an increase in soft drink consumption in Spain, reaching 22.4 billion liters by 2026, with a 0.7% annual growth rate. Notably, demand has regularly increased by 2% per year since 2013.

19. Japan

Per capita soda consumption (2021): 30 liters

Green tea and other tea-based beverages have long been popular in Japan, but ready-to-drink options have exceeded traditional tea preparations. Retail establishments and vending machines make it easy to get a variety of soft drinks, with bottled options favoured, making Japan one of the countries with the highest soda consumption rates in the world. Manufacturers are expanding into the health food sector to appeal to health-conscious consumers with sugar-free and fortified products. The Japanese soft drink market is estimated to increase at a CAGR of 2.87% from 2023 to 2027, with a projected revenue of $27.14 billion in 2023.

20. Indonesia

Per capita soda consumption (2019): 23 liters

Indonesia’s soft drink market is thriving, with projected revenue of US$16.17 billion in 2023 and a CAGR of 4.37% from 2023 to 2027, reflecting changing consumer preferences and rising disposable incomes, providing opportunities for domestic and international beverage companies to innovate and meet rising demand. Soft drink consumption per capita in Indonesia is 23 liters.