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Netflix’s Non-English Shows Paid Off Big in 2021

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Netflix’s Non-English Shows Paid Off Big in 2021

When Narcos first premiered in August of 2015, it felt like a bit of anomaly. Here was a network that clearly had its sights set on disrupting television, and it was hedging its bets with a show half in English, half in Spanish. Six years and an entire industry revolution later, Netflix’s bet doesn’t look nearly as surprising. After years of investing in non-English language shows, in 2021 Netflix proved that it was right. The future of TV is international.

Narcos was soon followed by other series… Spanish-language hits like Ingobernable, 3%, and Cable Girls came to the network as well as broader international hits like the Danish The Rain and the German Dark. But in years past, these success stories have largely played out in the background as American audiences have flocked to English-language hits like Stranger Things, Ozark, and 13 Reasons Why. This year, that hasn’t been the case at all.

Some of Netflix’s biggest slam dunks of 2021 have necessitated subtitles for American audiences. When the French Lupin premiered in January, it was the most-watched non-English language series on Netflix at the time with an estimated 70 million viewers tuning in during its first month. That was then followed by Who Killed Sara?, which saw a reported 55 million viewers during its first 28 days. Those hits were then followed by one of the most jaw-dropping success stories of the year: Squid Game. The South Korean thriller became the most-watched Netflix series of all time, besting even Bridgerton‘s numbers. At the height of its popularity, it became the most-watched program in 94 countries, was watched by more than 142 million households, and was responsible for 1.65 billion viewing hours.

218 and 456 before the tug of war in SQUID GAME
Photo: Netflix

And then there’s Money Heist. Netflix first acquired the streaming rights to Álex Pina’s Spanish-language heist thriller in 2017. Since then, it’s grown to be one of the most popular Netflix originals of all time. In September of this year (before the premiere of Squid Game), it was reported that Money Heist was the most in-demand series worldwide, according to Parrot Analytics. Its anti-fascist theme “Bella Ciao” even became a hit across Europe in 2018, and the show has inspired multiple rallies and copycats. Money Heist even has its own documentary and an upcoming spinoff series about the character of Berlin. And according to Netflix’s own metrics, the drama’s final season has stayed in the streaming giant’s Top 10 list for eight weeks and has accumulated over 147 million viewership hours.

Graphic of Netflix's Top 10 global non-English language hits
Photo: Netflix

That’s a behemoth trend, one that would give even the most confident network pause. And yet, those four shows are just a fraction of the international success Netflix has seen recently The Spanish-language teen thriller Elite managed to be a powerhouse across its four seasons and Short Stories spinoff. Last year saw the Spanish-language Dark Desire and the Japanese-language Alice in Borderland become major hits. And after a spinoff series and six seasons in total, Narcos: Mexico finally premiered its final season in 2021.

While these shows become more and more popular on Netflix, it seems that the network has gotten more comfortable looking beyond what director Bong Joon-Ho once dubbed “the one-inch tall barrier” of subtitles. “I know in the early seasons… we had to be really careful that there was the right balance between English and Spanish, and there was always a pressure to make sure there was enough English in the episode,” Narcos and Narcos: Mexico executive producer Carlo Bernard told Decider. “But it’s funny, those notes kind of stopped coming this last season. We didn’t really get those notes anymore because I think the franchise established that concept that people are really comfortable with it now, which is a good thing.”

There are hard numbers to back up the streaming giant’s gradual confidence. Currently, Netflix is available for streaming in 190 countries. Of those, the streaming service has made shows in 40 different countries, subtitled series in 37 languages, and dubbed them in 34 languages. The same USA Today article responsible for those numbers reported that, since 2019, non-English language viewing has increased 71 percent in the United States. Additionally, Netflix has claimed that 97 percent of U.S. subscribers have watched at least one non-English language show in the past year.

Ten years ago, watching a subtitled or dubbed show would earn you a raised eyebrow. Five years ago, you may have been able to talk to one or two friends about your latest obsession, but you’d still be considered a niche viewer. Now we’re wrapping up a year where one of the most popular Halloween costumes of 2021 came from a South Korean thriller that seemingly came out of nowhere. Six years ago, Netflix bet on Narcos and shows like it. Now we’re finally seeing that bet pay off in a way that rewards television leaders, not for star power, but for excellent storytelling and big swings. That in and of itself is cause for celebration.

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Sports world reacts to John Madden’s death

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Sports world reacts to John Madden’s death

Legendary NFL coach and broadcaster John Madden died Tuesday morning at 85, the NFL announced. News of the football icon’s passing hit Twitter on Tuesday evening, and athletes, coaches and broadcasters from across the sports world reacted.

Fellow broadcasting legend Dick Vitale, who is currently battling cancer, called Madden “the greatest analyst of all time of any sport” in his Twitter tribute.

Former Yankees pitcher and notable Raiders fan CC Sabathia said “your legacy will live forever.” Madden coached the then-Oakland Raiders from 1969-78, a couple of years before Sabathia, a Vallejo, California native, was born. Lakers star LeBron James had similar words about Madden’s lasting legacy, adding an infinity emoji.

Former tennis star and social justice activist Billie Jean King recalled meeting Madden as a “privilege.”

Radio voice of the Rangers Kenny Albert, a five-sport broadcaster who’s been with FOX Sports since its inception in 1994, shared a photo circa 26 years ago to remember Madden.

ESPN’s Bomani Jones took a bit of a shot at current color commentators, noting that Madden “set an unreachable standard.”

Frank Caliendo, who’s made a career out of impersonations, including one for Madden, said he was surprised how emotional he felt.

Several football players, and others, including Saints running back Mark Ingram II and former Cowboys receiver Dez Bryant, credited Madden with being part of the reason why they love football.

Rams wide receiver and NFL MVP contender Cooper Kupp quote the late coach in his tribute: “The road to Easy Street goes through the sewer.”

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Miles McBride’s Knicks role will lessen with Kemba Walker’s resurgence

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Miles McBride’s Knicks role will lessen with Kemba Walker’s resurgence

MINNEAPOLIS — The Knicks got back another body in rookie point guard Miles McBride, who was cleared from protocols Tuesday and rejoined the team in Minnesota.

But there is no longer any hype for the rookie’s return. Kemba Walker is back as the starting point guard and coming off winning Eastern Conference Player of the Week honors with four standout games, including his Christmas Day spectacular. The Knicks have gone 2-2 since Walker regained the starting job.

“It’s great,’’ coach Tom Thibodeau said. “He had a great week. He’s playing great basketball. The team winning helps him get recognized and he was a big part of driving that winning. It’s great for the team.’’

McBride was also spectacular in his last outing before getting COVID-19, when he played the entire second half Dec. 16 in Houston and seemingly earned a spot in the rotation. In fact, McBride had strung together two decent outings before he was ruled out. But things have changed since his emergence and McBride is likely back to being a bit player.

Without a practice, McBride wasn’t even expected to see time when the Knicks faced the Timberwolves to kick off a four-game road trip.

Miles McBride
NBAE via Getty Images

Of course, with Walker’s arthritic knee, anything is possible. The Knicks play Detroit on Wednesday in a back-to-back, so it’s uncertain whether Walker will complete both contests. In addition, Immanuel Quickley is out of COVID-19 protocols but Thibodeau wasn’t sure he was ready for meaningful minutes.

That left Walker against the depleted Timberwolves, who were missing their three top players (Anthony Edwards, Karl-Anthony Towns, D’Angelo Russell), all because of COVID-19 .

Kemba Walker
Kemba Walker
USA TODAY Sports

When McBride got sidelined by the virus and Derrick Rose needed ankle surgery, Walker was resurrected by Thibodeau and it’s been a stunning comeback story.

Though Thibodeau has clear reservations about Walker based on his nine-game banishment due to his defensive malaise as an undersized point guard, he admitted after the Christmas Day triple-double against Atlanta that Walker is playing “much more aggressive.”

Walker’s triple-double that featured 10 points, 12 assists and 10 rebounds was a lot different than his prior outing, when he scored 44 points against Washington.

“I thought his passing was terrific,’’ Thibodeau said before the Knicks resumed their schedule.

“Kemba had control of the game. The game tells you what to do. That’s what I loved about the way he played. I don’t think he forced anything. They puts size on him and were aggressive in their pick-and-roll coverage. He didn’t fight it. He attacked pressure the way you like to attack pressure. You don’t fight pressure with pressure. Don’t try to split it. Get rid of it, go to the backside. Let the game tell you what to do.’’

The Knicks coach is finally seeing all the elements of what Walker can do. Before his demotion, Walker was nothing more than a no-defense, 3-point shooter whose plus-minus was an abysmal minus-122.

Thibodeau was also concerned about his durability in sitting out two of the three back-to-back sets. The last load management game in Atlanta in late November triggered Thibodeau’s decision.

But now it’s only superlatives from Thibodeau in judging the last four games.

“Sometimes it’s going to be his shooting, sometimes it’s his penetration and getting in the paint to force a collapse and sometimes they’re being aggressive with their traps get rid of the ball quickly,’’ Thibodeau said. “The overall play, his rebounding. When your guards rebound, those are key to fast breaks. The more guard rebounding we get the better we can be. ‘’

The Knicks still have three players in protocols — centers Nerlens Noel and Jericho Sims and the newly infected Wayne Selden. Quickley and Kevin Knox were cleared on Christmas but were held out for conditioning.

No matter. The Knicks go as Kemba goes.

“He’s much more aggressive,’’ Thibodeau said. “That was the challenge. At the beginning of the year he and Evan were two new starters. Sometimes guys are trying to fit in. he’s being very aggressive which is the way we want him to play. Not deferring at all. When he and Julius [Randle] are aggressive like that our team is different.’’

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Bar raises dramatically for Zach Wilson in matchup with Tom Brady, Buccaneers

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Zach Wilson and Tom Brady

When Zach Wilson stares across the MetLife Stadium field at the opposite sideline this Sunday, it won’t be Trevor Lawrence he’ll be looking at as his game-day counterpart.

Lawrence, drafted by Jacksonville one spot before the Jets selected Wilson at No. 2 overall last April, is a contemporary.

This Sunday at MetLife, the Jets rookie quarterback won’t be staring at a contemporary on the other sideline. He’ll be staring at the GOAT.

Tom Brady.

The bar raises dramatically for Wilson and the Jets, who are coming off of their feel-good, get-well win over the woeful Jaguars and Lawrence this past Sunday.

Brady and Buccaneers, who are 11-4, NFC South division champions and seeking to repeat as Super Bowl champions, play the Jets, who are 4-11 and seeking more signs of development from their rookie quarterback.

To say this is a step up in competition for Wilson and the Jets going from Lawrence and the Jags to Brady and the Bucs is as obvious as pointing out that Tampa Bay receiver Antonio Brown has had a few off-the-field incidents during his otherwise stellar NFL career.

There hasn’t been a lot to keep the interest of the Jets fan this season — other than watching Wilson’s development. That took an unfortunate pause for the four games Wilson missed with a knee injury, but he’s been back for five games and has looked like a better quarterback, throwing only two interceptions in those games (none in the last three) since returning from his injury.

The problem, though, is that Wilson hasn’t been producing enough touchdowns, throwing for three of them and rushing for four others in the past five games.

Zach Wilson and Tom Brady
Zach Wilson and Tom Brady
N.Y. Post: Charles Wenzelberg; AP

Baby steps, though.

Wilson was the better quarterback this past Sunday when matched up with Lawrence, who threw for more yards than Wilson did, but Wilson ran for 91 yards, including his electric 52-yard scoring jaunt, and made key throws when he needed them.

Wilson will not win Sunday’s game against Brady and the Bucs throwing for the 102 yards he had against the Jaguars. He and the Jets will need more.

Consider this: Brady enters the game having thrown 37 TD passes and for 4,580 yards this season and averages a league-high 305.2 passing yards per game.

Then this: The Buccaneers average 29.5 points per game this season, second most in the NFL.

And this: Wilson doesn’t have a single 300-yard passing game, averages 183 passing yards per game and has thrown seven TD passes in 11 games.

Seven TD passes is a pedestrian two-game total for Brady.

Wilson and the Jets are playing with house money anyway in what always has been a developmental season, so Sunday against Brady should, at its very least, be a great measuring-stick learning experience for Wilson, who’s studied Brady on tape.

Wilson revealed this month that he watched film of Brady before the Jets played the Eagles on Dec. 5 in an effort to pick up tips on how Brady worked against the Eagles defense when he played them earlier in the season.

“I thought it was really cool to see kind of how he went through his whole process, how he navigated the pocket, different things like that,” Wilson said at the time.

On Sunday, Wilson gets to see that process up close as Brady tries to dissect a Jets defense that has yielded 29.9 points per game this season, the most in the NFL.

That puts an added onus on Wilson to produce on the other side of the ball, because he knows Brady is going to get his. Wilson will likely need to produce four TDs — any way he can — for the Jets to simply remain competitive with the Super Bowl champs.

That’s a lot to ask of a 22-year-old kid who’s produced just 11 TDs in his 11 starts, up against Brady, who’s thrown 618 TD passes and for 83,784 yards in his remarkable career.

It, too, is a lot to ask playing against an aggressive Tampa Bay defense that’s ranked No. 9 in the NFL in points allowed (20.8 per game) and is led by former Jets head coach Todd Bowles, who’d surely like to send a holiday message to his former employer.

If you don’t think Bowles will be blitzing the bejesus out of Wilson, then you probably think Antonio Brown is a living saint.

The good news for the Jets is that Wilson has shown incremental improvements, particularly when it comes to his decision-making and quicker releases on his throws.

“He’s coming along, he’s getting more comfortable, he’s calmer back there,’’ Jets coach Robert Saleh said Monday. “He’s in a great headspace and it’s going to be fun to watch him grow, continue to grow.’’

A big part of that growth will take place this Sunday as he watches the GOAT operate from the opposite sideline at MetLife.

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